National Alliance on Mental Illness

Solutions | Design | Maintenance

The National Alliance on Mental Illness of Massachusetts (NAMI Massachusetts) is a nonprofit grassroots education, support and advocacy organization. NAMI Massachusetts, founded in 1982 and obtaining 501(c) (3) status in 1999, is the state’s voice on mental illness, with 18 local affiliates and over 2,500 members.

This was

The Problem

We were approached by the National Alliance on Mental Illness in Massachusetts about designing and developing a web-based campaign for a new initiative called, “CEOs Against Stigma.” They needed a modern, responsive, and scalable website that could evolve and adapt as the campaign gained traction.

This was

Our Solution

Using WordPress as our content management system, we designed and developed a unique and elegant website that would meet the needs of NAMI Massachusetts and make a splash on a national level.

Working closely with the NAMI team we incorporated all necessary design, structure, content and imagery that would allow the new website to serve as a hub of information and resources for decision makers and employees interested in participating in this important initiative.

Here are

The Results

NAMI’s website for their CEOs Against Stigma campaign is serving as a resource hub for all current and prospective participants. As the campaign gains traction the website will enable the organization to easily add new content and reach larger audiences. Here are some notable metrics for the new website:

Time on site

Page views

New visitors

Search visibility

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From obscurity to page one, HSM gets it done."

− Jeff Lazzarino, Owner

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