Vinwood Caterers is an award-winning catering company that has served Greater Boston for over 40 years. They offer fresh, seasonal food and exceptional service for a wide-range of events, including weddings, corporate events, private parties, charity events and more.
Vinwood Caterers have been serving the North Shore for decades, but wanted to refresh their web presence in the increasingly digital consumer landscape. Their website was outdated and did not adequately position themselves in their competitive marketplace. Using digital media they wanted to let the food and services speak for themselves while also featuring their extensive network of venues, vendors, and partners.
We worked extensively with the Vinwood team to ensure that their new website would meet their design vision and needs. We decided to showcase a series of high-quality photographs of their food and service offerings to reflect our shared belief that people eat with their eyes first. We made their menus and contact forms easily accessible so customers could find the most relevant information right away. Since much of Vinwood’s business comes from word-of-mouth and local cachet, acknowledging and featuring Vinwood’s network of partners and event venues was crucial to add weight to Vinwood’s digital reputation. Overall, we simplified and modernized Vinwood’s messaging and website and the results were immediately noticeable.
Vinwood’s photo-driven website promotes their services far more effectively than ever before. Some notable insights include:
Time on site
Working with the terrific team at HSM was such a pleasure. Undertaking a much-needed updating of our website was initially quite daunting for us, but the HSM team made it a simple, smooth, and most importantly, a creative process. Our professional collaboration continues as we rely on HSM for monthly management and hosting for the site. We definitely could not be more pleased with the increased traffic and the fresh, polished look that the site now has.Jami Barry, Creative Director