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Home Instead Senior Care of Central New Hampshire partners with families to ensure seniors can remain safe in their homes. No matter where an individual lives; in their home, in an assisted living facility or even a nursing home, Home Instead Senior Care of Central New Hampshire will partner with families to help seniors live wherever they call home safely and successfully.

This was

The Problem

Home Instead Central New Hampshire was looking to improve their digital marketing efforts with a geo-targeted SEO campaign. Potential customers weren’t finding them via internet searches which was resulting in missed opportunities across the geographic area they serve.

This was

Our Solution

In our analysis of the competitive landscape and initial keyword research we were able to identify strong new keyword opportunities for the Home Instead of Central New Hampshire website. In addition, we expanded their search engine reach by targeting a much broader geographic area.

We optimized the Home Instead website for SEO using the important keywords and phrases that we identified, and then created a series of keyword-rich, conversion-friendly landing pages that would perform well within search engine results pages (SERPs).

We also assisted the Home Instead team with a seamless of migration of all of their SEO content to a new responsive website that will cater to website visitors and potential customers across all devices.

Here are

The Results

Our ongoing SEO efforts, a combination of keyword-rich content, tailored landing pages, and effective call-to-action items have resulted in strong keyword rankings and website inquiries. We continue to build the authority of the website’s pages each month to ensure that Home Instead continues to gain additional search engine visibility that will result in new potential customers and inquiries.

Search visibility

Pages per session

B/R improvement

Website leads

"We originally started working with HSM in April of 2014. They helped us get to the top of Google searches where we have remained since we started with them. They are very responsive to any questions or concerns and always do what they can to help us. When HSM works on a project, they make sure it is done right the first time around which saves a lot of time and hassle."

− Andrea Doyon, Marketing Manager

Stop playing hide & seek with your customers.

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