Keys to Literacy is an educational training company that addresses literacy in all grades by offering research-based professional development for content literacy instruction. KTL provides online and onsite training options to support hundreds of districts and thousands of teachers to improve student literacy skills.
After already working with HSM to maintain their current website, Keys to Literacy approached our team with hopes of expanding their online presence. The team at Keys to Literacy wanted to develop an digital blog that could be used to provide their community of regular website visitors with great content, new resources, industry news, and more to increase online interaction with their large network of educators.
Using WordPress as a CMS framework, we developed a clean, modern blog that fits the vision that Keys to Literacy had in mind. Not only is the blog easy to manage, but it features a modern and user-friendly design, bold content boxes, clear navigation, and an uncluttered layout. We added a simple commenting system for users to engage with posts, as well as crisp social media sharing buttons to help Keys to Literacy encourage interaction and gain a social media following. The blog, called Literacy Lines, is already successful, drawing hundreds of views, 100+ email subscribers, and dozens of comments within it’s first week of going live.
Literacy Lines gained hundreds of page views and followers within the first few weeks. Here are some of the exciting metrics:
New user signups
"We have been extremely happy with HSM’s support on both our blog site development and ongoing maintenance. The quality of work has exceeded our expectations. What we appreciate most is their creativity, flexibility, attention to detail and timely delivery."− Marcy Montanaro, Marketing Director