The Cotuit Kettleers are one of the most storied baseball organizations in the Cape Cod Baseball League, the premier amateur baseball league in America. Many MLB players have played in the CCBL before rising to the big leagues and it is one of the most scouted amateur leagues in the country.
The Kettleers approached HSM with a dire need to revamp their website. Their previous website featured a design that had not been updated in nearly a decade and was extremely dated. They were looking for a modern hub for their fans to access live scores, news, audio/video feeds, and information about players and upcoming games. The challenge was to develop a site with all of this functionality while maintaing a consistent but updated look and feel for their well-established brand.
The new Cotuit Kettleers website was developed with a focus on media. We wanted fans to be able to easily access news, photos, videos, and live video feeds of games so that the team could connect with their fans in new ways. All of the key information lays above-the-fold so that fans can quickly find when the next game is, how the team is performing, as well as information about the business-side of the organization. The site is as intuitive as any of the MLB organizations’ websites, which is an important element as fans are accustomed to other leading baseball websites. When the site was launched upon completion, the entire Cape Cod Baseball League took notice.
After launching the new website the initial data revealed a tremendous impact. Here are some of the key metrics that stand out:
Time on site
Total page views
"When the Cotuit Kettleers began the process of redesigning our website, we wanted a company who could provide state-of-the art service with cutting-edge technology to last for many, many years. HSM provided us with more than we asked for. They learned our business and then incorporated their expertise into the outstanding website we have today."− Paul Logan, President