Headquartered in beautiful San Diego, California, Modern Analytics is a leading provider of predictive analytics solutions that enable Fortune 500 companies to optimize their business operations and instill best practices. Modern Analytics has developed Model Factory, a data modeling technology that uses ultra-fast machine learning and tournament-style modeling to solve problems faster and at a greater scale than traditional predictive analytics solutions.
Modern Analytics approached HSM prior to launching their flagship product, a predictive analytics tool that operates at an unprecedented scale and speed. They had not updated their business website in years and needed a modern, scalable website to match their innovative brand and help them gain a foothold against their competitors.
Our goal was to develop a clean, responsive site that would propel Modern Analytics years ahead of the bulky, ultra-corporate style websites that their competitors employ. The site’s navigation is intuitive, free of distracting and cumbersome elements, and allows users to find and understand information about Modern Analytics’ product with ease. The flat design, mixed with infinitely-scalable icons, ensures the website will look modern for years to come. We included clever call-to-action items throughout the site, far more subtle than many of their competitors’ garish pop-ups and graphics.
Within three weeks of launching the re-branded Modern Analytics website, both website traffic and time-on-site had rapidly improved. Some of the stand-out metrics include:
Time on site
"To launch our new website, HSM drove the entire creative and design process and even edited content with remarkable efficiency and complete teamwork. Their knowledge of SEO has enabled us to significantly increase our digital presence and has generated a large increase in high quality leads for the sales team."− Matthias Kehder, CEO