PROformance Soccer Academy is a leading soccer training program and camp for players of all ages and experience-levels. Led by Miles Alden-Dunn (MLS practice player and professional trainer) and Shalrie Joseph (8-Time MLS All-Star), PROformance uses training techniques derived from a combined 40 years of playing, coaching, and learning from clubs and coaches respected around the world.
PROformance was founded in 2009, offering only summer clinics. As the organization began to expand to run year-round programs, they realized they needed a more user-friendly website that could drive traffic and sales. In addition, their existing website was difficult to manage and was cumbersome for potential customers to navigate. The PROformance team hoped for a more modern and robust website with intuitive user-interface that would allow customers to sign up for training programs with ease.
The first step in relaunching a website for PROformance was to develop a visually-appealing framework that was easier for them to manage. Using WordPress, a user-friendly and adaptable content management system, we designed and developed their website with new graphics and a clean interface that represents their brand. Using WordPress allowed us to create multiple users who can easily login and manage all of the content on the website with ease. We re-structured and organized the site’s information to simplify their message and to give the site a more natural and straight-forward look and feel. In addition, our team continues to assist the PROformance team with seasonal SEO campaigns to help provide them with improved search engine visibility for important keywords and phrases.
Simplifying the sign up process made the site easier to use and increased PROformance’s signups, and our intuitive restructuring of the site’s content made the site more effective. Some important data include:
Time on site
HSM helped us revolutionize our online presence with an easy-to-use, modern website. Not only can our customers find all of the information they need including program info, schedules, directions, signups, and more, but we're able to manage the website much more easily.Miles Alden-Dunn, Co-founder