Mea Magic is an innovative company offering customers the unique opportunity to customize and order products for children and infants, with a strong emphasis on quality and safety. Based in Germany, Mea Magic is a subsidiary of Novatex GmbH, a global manufacturer and distributor of high-quality products for children and infants.
Mea Magic presented a unique challenge to HSM. They had developed a method for digitally customizing and printing baby products, however, they needed a robust, scalable, multilingual platform to easily manage what a global marketing outreach.
We worked closely with Mea Magic’s marketing and development teams that had developed their online store, which integrates the technology enabling customers to customize baby products. We prepared a custom digital strategy to ensure that our approach would result in a seamless integration with their online store and software. We developed a multilingual front-end website on a robust content management system. We incorporated multilingual software into the website’s pages to automatically load the correct language according to a visitor’s location and added the ability to easily switch between different languages. Our fast hosting server equipped with CDN allows us to store a local copy of their website data centers worldwide to ensure fast page loads regardless of the visitor’s location. The website was developed on a robust platform that will allow Mea Magic and the HSM team to easily manage thousands of pages of content, media files, and more as Mea Magic’s marketing campaign expands into new regions.
Mea Magic’s new website has strategically positioned the company at the forefront of Europe’s customizable baby product market. Some exciting site metrics since launch include: