Maverick Productions is a Boston-based video production company specializing in planning, shooting, editing, and producing professional, HD videos. They create videos for promotional, marketing, fundraising, “About Us,” and product videos for websites, broadcast, corporate, educational, medical purposes and more.
Maverick Productions already had a website that they liked when they approached us, however, they needed help driving targeted traffic to their website in order to stand out in a crowded marketplace. They needed a marketing campaign that would produce both immediate and sustainable results.
We began our efforts by researching high-opportunity keywords and phrases related to video production so that we could develop a successful search engine marketing (SEM) strategy. We then optimized Maverick’s website for SEO using these and other important keywords and created a series of landing pages that would rank well on search engine results pages (SERPs). Because Maverick also wanted immediate results, we recommended a targeted pay-per-click (PPC) ad campaign to generate sales leads. We developed custom landing pages and text-based ads for Google’s PPC platform and managed the campaign to ensure optimal performance. Using our proven organic and digital advertising strategy, we were able to push Maverick to the top of SERPs while driving targeted visitors to the site.
Our digital marketing campaign continues to produce strong, measurable results for Maverick Productions. Not only is the SEM campaign driving targeted traffic from search engines, but our custom landing pages consistently convert these visitors into phone calls, contact form leads, and repeat visitors. Some of the outstanding metrics include:
Time on site
"HSM truly understood what I was looking for and completely nailed it.− Jeff Lazzarino, Owner
From obscurity to page one, HSM gets it done."