Ellis Strategies is a Boston-based public relations company specializing in public relations, media training, executive coaching, crisis management, video production, and presentation skills. Led by Emmy Award Winning journalist, writer, and communications expert Matt Ellis, Ellis Strategies has become a local communications and public relations leader in the New England area.
Ellis Strategies was looking to drive more website traffic, leads, and clients to their site. In addition, their website was dated and failing to convert website visitors into new customers.
We began by first redesigning the Ellis Strategies website by integrating a modern, responsive, and user-friendly design. The new site features a set of high-res, rotating images on the homepage. It also features a case study and clients section that highlights many of the wonderful organizations Ellis Strategies works with.
After the site redesign was done, we launched two large-scale SEO campaigns targeting important keywords and phrases for Ellis Strategies in a large geographic area. These campaigns include keywords and phrases related to executive communications, public speaking, public relations, media relations and more. To supplement this organic SEO campaign in such a competitive industry we also launched a corresponding Google Pay-Per-Click advertising campaign to focus on long-tail keyword opportunities for Ellis Strategies in their coverage area.
The new Ellis Strategies website does a wonderful job of representing the brand, outlining their services, and highlighting their prestigious client list. The corresponding SEO and PPC advertising campaign have continuously produced very strong results and are driving more traffic to Ellis Strategies than ever before. Most importantly, the website converts website visitors into inquiries and leads at a very strong conversion rate. Here are some of the key insights:
Time on site
The team at HSM did an outstanding job re-imagining our website and initiating a thoughtful – and effective – SEO plan. HSM pays attention to detail and has been responsive throughout our affiliation. We have already referred HSM to two of our clients and hope to steer more work their way.Matt Ellis, President, Ellis Strategies Inc.