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Newcastle Pokes Fun at Stella Artois

By April 3, 2012December 15th, 2014Digital Marketing

Who doesn’t love a great beer rivalry? In this new campaign launched by Newcastle Brown Ale they have attacked Stella Artois head on. In this snapshot that you’ll see below Newcastle strategically placed a billboard ad directly below that of Stella Artois and used that positioning to take a jab at the Belgian beer giant.

Newcastle has also strategically positioned several of their TV advertisements in a similar fashion. What are your thoughts about Newcastle throwing themselves in the same ring as Stella in this bitter beer rivalry? Check out the campaign below:

Recent Newcastle Commercials:


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Credit: AdWeek (Newcastle Mocks Stella Artois and Its Chalice in New Campaign)

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