When you search on the leading search engines such as Google, Yahoo, Bing, or Ask.com you typically assume the first few results will be the most relevant to your search terms. However, those first few results are often times there not because they have “per-say” the best content, but because they are optimized to appear in search results for specific search terms. Businesses know that higher search ranking = more site traffic… And more site traffic = more sales and inquiries. Behind these search results is a strategy of optimizing a website to be search engine “friendly” and search engine “relevant”. Many designers will specify the need for keywords, title and meta tags, and good content. They mention the need to be found by the Google bots who will index your site based on your keywords.

How to Best Optimize your Website

Understand this; SEO and website optimization goes much deeper! Everything counts, from bolding or italicizing key terms, using the correct keyword density, using the H1-H6 tags, alternative text for images and videos, anchor text for links, internal linking structure, and more that will be indexed by the Google Spiders.

Web Site Optimization for Businesses

When these Google Spiders enter your site, they will be looking for easy to read content. It is simply having the ability to understand the process behind the Google algorithm. Keyword placement is paramount, meaning to have the correct keywords is the vital places throughout your page. This doesn’t mean to “keyword stuff” (placing your keyword in every sentence), but strategically placing them so the Google spiders consider your site relevant for that keyword.

Optimizing a website for search engines

Though remember, if you rank high for a keyword based on good SEO but your content isn’t useful to a site visitor, your page will suffer due to a lack of quality site traffic. Don’t believe that ranking well is only based on “beating Google”. It is also about supplying visitors with the information they search for in search engines.

Unique Website Optimization Strategies

At Hide & Seek Media, our team of professionals have been generating site traffic and sales for all of our clients. We give our clients the best opportunity to rank high in search engines based on our tested strategies. Whether you’re looking for local SEO or national SEO, we take your keywords and give you every ability to rank in Google, Yahoo and Bing.

Whether you are looking to create a new website, are running an underperforming website, or would simply like to learn some basic SEO tactics, give us a call and learn about the incredible ROI we can help you create.