Located just outside of Atlanta, Georgia, Peniel Solutions is a leading provider of powerful technology-based solutions that simplify, facilitate, and enhance critical business processes. PSL is a certified Oracle Partner and Microsoft Partner that offers cloud-based services, IT asset management, content management, business intelligence solutions, software engineering and CRM and PRM solutions for enterprise-level businesses.
Peniel Solutions had a robust but dated website that did not effectively communicate their products and services. For a technology company that offers a multitude of services, a website lacking clear messaging and a modern feel was a major problem. PSL approached us looking to rebrand and create a modern and user-friendly website that would help them connect with potential customers and improve conversions.
To successfully transform their website, we re-organized their significant list of services and solutions into an easy-to-navigate menu that allows users to quickly find applications for their business’ specific industry. We worked closely with PSL to craft content and messaging targeted towards their clients’ particular needs and designed the site to be graphics-driven in order to avoid heavy text and to keep visitors on-site.
As part of this large project, we also redesigned the Peniel Solutions logo to provide the organization with a distinct new identity. Working closely with the decision makers at PSL, our team went through dozens of iterations, tweaking the logo until PSL felt that the new design adequately represented the company and their vision. In the final design, the bold text represents the impact of the company’s powerful solutions while the circular bands of color that wrap the text connote unity, teamwork, and their all-in-one suite of offerings. Check out some of the variations of the logo below.
PSL’s new site and modern branding help keep visitors on-site longer, resulting in business leads and increased conversions. Some important metrics include:
"HSM is one of the best website design companies I have worked with. The HSM team is creative, hardworking and pay attention to every detail. As a result, our site visits have increased with our new website."− Gagan Singh, Sr. Network Engineer