SEO New York City
SEO in New York City provided by HSM
Is your business website getting lost in search results? Are you struggling to find more customers, sales, and leads? Search engines influence people more than ever, and if you’re not optimized for search results you’re missing out on a huge opportunity to reach your target market.
Hide & Seek Media is an established SEO company serving New York City that helps organizations and brands improve their online visibility with multi-pronged digital marketing strategies that emphasize search engine marketing. Our SEO services in New York City produce high-quality, targeted website traffic that results in new customers, sales, leads, followers, and more. The HSM team of SEO experts has worked with a wide-range of clients, including small local businesses, public companies, restaurants, contractors, law firms, athletes, financial firms, and more. Our team takes great pride in our ability to pay close attention to the unique goals and needs of our clients, and work with them one-on-one to develop custom SEO strategies that will result in top search engine rankings. Our SEO services in New York City include:
- SEO services in New York City
- Search engine optimization
- Internet marketing
- Online advertising
- National & Local SEO
- SEO content development
- Pay-per-click advertising
- Keyword research & analysis
- Landing page development
- Paid search management
- Lead generation services
- Monthly SEO reports
At Hide & Seek Media, our in-house team of SEO researchers and experts effectively implements all of our internet marketing services for New York City businesses. As part of our approach, we place tremendous value on developing lasting relationships with our clients, understanding their business and goals, and creating a custom digital strategy specific to their business. This attention to detail allows us to produce successful search engine marketing campaigns, top rankings for our clients, and a high conversion rate of website visitors into customers.
Why invest in SEO in New York City?
Even if you have a beautifully-designed website that speaks volumes about your brand or business, you’re not guaranteed search engine rankings, and if search engines don’t list your website it won’t bring you any business. Traditional marketing avenues such as print, radio, mailings, directory listings, and other mediums are steadily losing effectiveness as more consumers search online for products, services, and businesses. In fact, a recent consumer report revealed that on average 88.1% of internet users used search engines to research products and services before buying.
How we measure success
We work closely with our clients to understand their goals and to become an extension of their brand. We base our work on the ability to quantify results for our clients, and we take great pride in our ability to help clients generate high-quality inbound traffic. While analytics, pictured here, is a tool that plays a major role in tracking and analyzing our SEO effectiveness, we also base our success on the ability to convert search engine traffic into sales, leads, customers, and inquiries. We use strategic page structure and design elements to funnel website visitors into appropriate pages and actions to increase your conversions.
Our search engine optimization process
Hide & Seek Media’s digital marketing philosophy is based on a multi-pronged digital strategy. It all starts with the website; We work with our New York City clients to either design a fresh, modern, and search engine friendly website, or to re-design an existing website with updated page structure, content, and graphics enhanced for SEO. These updates allow us to incorporate vital elements that play a critical role in converting visitors into customers.
We understand that taking the step from traditional marketing and advertising avenues into the digital world is an important decision and investment, which is why we work closely with each client to ensure a smooth transition. Once we assess the client’s website needs, we begin our multi-step search engine optimization process:
1 Keyword & competitor research
We work with each client to develop a list of keywords and phrases that are important to their business and group them based on level of competition and priority. After our initial research is complete we analyze the competitive landscape to establish a benchmark for success.
2 Website content & landing page development
If your website is dated and your on-site content is poorly structured, then converting website traffic into customers will be a difficult task. In order to convert these visitors we develop on-site content and landing pages for search engines that drive high-quality traffic and convert visitors into sales.
3 Off-site SEO & link building
Our on-site optimization work is only half the battle. As part of our off-site SEO campaign we steadily build links into your website from high-quality and relevant web properties in the form of article submissions, back links, guest blog articles, directory submissions, and more. These efforts build your website’s authority within the major search engines and help you rank higher.
4 Tracking, analysis, & reporting
On a daily basis we monitor and analyze our clients’ SEO campaigns and make changes and iterations when necessary. We also provide our clients with detailed SEO reports each month that include our keyword rankings as well as analytical data that includes search engine traffic volume, inbound keywords, time on site, pageviews, and more. Learn more about our SEO services in New York City and contact us directly to request a custom analysis and quote from our team of SEO experts.
Organic SEO vs. pay-per-click advertising (Google AdWords)
Although we strongly encourage clients to invest in long-term organic search engine optimization campaigns, pay-per-click advertising is a way to generate immediate sales and leads if planned and monitored effectively. Our team manages successful pay-per-click advertising campaigns for a wide-range of businesses in the New York City area and we work closely with them to research keywords, assess the competitive landscape, set a monthly budget, and monitor the campaign’s effectiveness and ROI. Throughout the campaign we monitor inbound traffic, perform on-site A/B tests, and adjust the monthly budget based on performance.
Finding your target market: National vs local SEO campaigns
As part of our search engine optimization service for New York City businesses we offer SEO services on both a local and national level depending on the target market. We put ourselves in the position of target consumers by reverse engineering their search process and determining if they are searching for broad topics or using location modifiers. For example, a search engine will display different sets of results for the search “Website Design Firm” as opposed to “Website Design Firm in New York City.” Ultimately, there is simply no “one size fits all” SEO strategy that works for every industry or business – we develop a custom strategy for each client.
We stay ahead of the curve
As Google and the other major search engines continue to roll out updates to their search algorithms and ranking factors, it’s vital for digital marketing firms to continuously monitor the web and adapt to the ever-changing search landscape. Our team at HSM monitors the major search engines regularly to ensure that our digital strategies will continue to yield successful results.
Get started with HSM
Are you playing hide & seek with your market? Learn more about how our team at Hide & Seek Media can help grow your brand and provide you with the visibility you need to succeed. Take a look at our portfolio and tell us about your business needs using the contact form above. We would be more than happy to offer you a free consultation and marketing analysis. Contact us today and get started with a digital marketing campaign that will elevate your brand to the next level.
SEO services in New York City provided by HSM
Ready to learn more? Let’s chat about your digital marketing needs.
Here are some of the locations where we assist clients with their search engine marketing needs:
New England, Massachusetts, Boston, Eastern Massachusetts, Western Massachusetts, North Shore MA, South Shore MA, Cambridge MA, Providence RI, Cape Cod, Worcester MA, Waltham MA, Lowell MA, Springfield MA, Foxboro MA, Woburn MA, Quincy MA, Somerville MA, Newton MA, Framingham MA, Connecticut MA, Stamford CT, New Haven CT, Bridgeport CT, Hartford CT, New York, New York City, Long Island NY, Albany NY, New Hampshire, Portsmouth NH, Manchester NH, Concord NH, Warwick RI, Newport RI