Shalrie Joseph

Solutions | Design | Maintenance

Shalrie Joseph is an MLS midfielder, spending much of his career as a key contributor for the New England Revolution. Shalrie has made 6 All-Star Teams, 4 First XI teams (top all-star vote getter), and 4 Best XI teams (best 11 players in the league). He is actively involved with youth soccer in New England as part of his youth soccer academy.

This was

The Problem

Prior to HSM, Shalrie did not have a unique web presence. He wanted to connect with fans and provide them with a hub where they could stay connected with news, upcoming matches and other events. Integrating his social media presence was particularly important to Shalrie, as social media is a true driver in communication between professional athletes and fans.

This was

Our Solution

We designed and developed Shalrie’s website to feature a clean and modern look while integrating his social media streams, social media CTAs, as well as a news feed and a media gallery. All of the information fans typically want to know – his schedule, upcoming events, and recent news – is easily accessible. Fans can find his social media outlets quickly to connect with him. We also added an integration to one of his other projects, PROformance Soccer Academy, a training academy for youth soccer plays that he co-founded and helps run. By featuring PROformance in the navigation menu and news feed, we were able to bring visibility to non-MLS projects in which Shalrie invests his time.

Here are

The Results

Shalrie’s new website now serves as a hub between him and his fans, and puts him in position to increase his interaction with fans via social media. Some interesting insights include:

Twitter followers

Monthly traffic

Social interactions

Search visibility

"The website is incredible. HSM did a great job capturing my personality and style in a very easy to use website. This new site creates a home that ties in my Facebook and Twitter page and allows all my fans and family to stay up to date on my life. Thank you!"

− Shalrie Joseph, New England Revolution

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