Who doesn’t love a great beer rivalry? In this new campaign launched by Newcastle Brown Ale they have attacked Stella Artois head on. In this snapshot that you’ll see below Newcastle strategically placed a billboard ad directly below that of Stella Artois and used that positioning to take a jab at the Belgian beer giant.
Newcastle has also strategically positioned several of their TV advertisements in a similar fashion. What are your thoughts about Newcastle throwing themselves in the same ring as Stella in this bitter beer rivalry? Check out the campaign below:
Recent Newcastle Commercials:
Like this article? Share it with your friends, and leave your feedback!
Credit: AdWeek (Newcastle Mocks Stella Artois and Its Chalice in New Campaign)
- Joe from HSM
Hide & Seek Media is a digital marketing firm assisting business, organizations, athletes, and many other groups with their digital marketing campaigns. If you’re interested in learning more about a new and engaging website design, our search engine optimization services, social media marketing, or simply developing your own creative marketing strategy, shoot us an email and tell us about your business and current marketing goals.