Newcastle Pokes Fun at Stella Artois
April 3, 2012 Boston Marketing Leave a comment
Who doesn’t love a great beer rivalry? In this new campaign launched by Newcastle Brown Ale they have attacked Stella Artois head on. In this snapshot that you’ll see below Newcastle strategically placed a billboard ad directly below that of Stella Artois and used that positioning to take a jab at the Belgian beer giant.
Newcastle has also strategically positioned several of their TV advertisements in a similar fashion. What are your thoughts about Newcastle throwing themselves in the same ring as Stella in this bitter beer rivalry? Check out the campaign below:
Recent Newcastle Commercials:
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Loading ...Credit: AdWeek (Newcastle Mocks Stella Artois and Its Chalice in New Campaign)
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