If your a first timer in the internet marketing realm, or you’ve been in the game but had little success, then the potential to grow your business online is HUGE! The process behind IM (internet marketing) strategies is ongoing. Testing is involved, as well as continually updating, optimizing and retesting to continue to grow in the internet marketplace.
At HSM we utilize a strategy we call the “3-pronged approach”. This involves 1) Website Design 2) Search Engine Optimization, and 3) Social Media Marketing. Within each of these levels there are multiple approaches and strategies that must be considered.
First, we look at your current website and either recommend a new design or internal/external optimization. We want to inspect how you rank within search engines, how long visitors stay on your site, the number of pages they click through, and the conversion rates. Depending on the total site traffic we employ several different methods for increasing these numbers. First and foremost we analyze your current website optimization keywords and strategy.
Search Engine Marketing
In regards to increasing traffic externally, we at HSM prefer organic traffic meaning “non-paid” search. However, if you are interested and it fits within your budget we also run many successful Pay-Per-Click, and paid advertising campaigns. Search Engine Optimization is a premier service at HSM, and we utilize a series of methods including, internal/external linking, article submissions, directory submissions, Google Analytics, blog writing, social bookmarking, and more!
Social Media Marketing
A key element we use in our internet marketing campaigns is the use of many social media platforms. There are few other ways that can develop such buzz and site traffic as Twitter. We typically generate between 500-1,000 targeted and relevant Twitter followers for our clients within the first 30 days! We target based on location, demographics, age group, interests, current conversations, bios, and more. Be careful with the scams out there offering 1,000 Twitter followers for $10. They’re useless!
We develop, manage, grow, converse and post relevant tweets and post for our clients Twitter and Facebook campaigns. We are experts at Facebook fan page creation, and turning friends into fans, a difficult task to say the least.
At HSM we know the many ins and outs of the internet marketing practice. We have the tools and experience to give your business the edge in needs in the highly competitive internet marketplace.